I wanted to create the main protagonists face in the shot to help build up a brand and create an identity. Secondly the audience would be more likely in most cases to buy the album if there was a face that they could relate to. I wanted the background to be a club scene as it appeals to my target audience who party an go out a lot. The image of my artist should be that he relates to the target audience as he also enjoys going to venues that they like to go to. Therefore they would be more inclined to buy the album as they find the artist relatable and appealing. I also chose to have sunglasses as it relates to her house artist such as Calvin Harris that wear sunglasses a lot in some of his music videos.
Rough cut
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