Friday 7 November 2014

Target audience collage

Through research that I have conducted I have found that House music is mostly listened to by people ranging from late teens to mid twenties, with no substantial difference between men or women listeners. This type of genre is mostly popular with people heavily involved in the club/party scene. House music is also popular with young people that go to University and may have a low disposable income. Geographically house music is popular across the world as whole, however there is hotspots were it is more popular such as Ibiza and Ayia Napa. The bottom right picture is supposed to be an analogy of a squeeze on finances house music is usually associated with young people of students who are just getting started in life therefore don't have a large salary, what they do have however is a large amount of disposable income as they only have to spend money on themselves.



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