Examples of house artists and how they have created there brand through album covers and magazine adverts

Flux Pavillion

Here is a magazine advert example of flux pavilion, who is my chosen artist for my music video. It was important for me to understand how he has created and conducted is brand image through the use of magazine adverts and their album. As the audience can see the main artists face is at the centre of the magazine, this is suggests that the artists cares about his face and image. It is noticeable that his face is bright a lit up, which would suggest he is at the club scene. Which is where his music is the most likely place to be played. Itt is also where his target audience is- young people. The artist is in a triangle that draws similarities to one of the most successful album covers in the history of music. By Pink Floyds the Dark Side of the Moon.

 

 

Here is the album cover of The Dark Side of the Moon, of which one can draw on the similarities. Secondly the background of Flux Pavilion's album cover is bright strobe looking lights which links back to club music scene codes and conventions. Therefore it is important for me to include lots of strobe lighting in my music video and scenes from the club as well as nightlife. Flux Pavilion has been able to create an image of explosion and excitement through his use of colours and the effect of an explosions on his magazine adverts. This creates excitement for the audience and attracts them to listen to the music. The explosion and color effects also symbolises drug use and the effect it has on the individual.

 

 

Here is an example of Flux Pavilions album cover- Blow the Roof. One can draw many similarities to it and the artists magazine advert. Such as the effect of an explosion and the artists face on display of the album. This would suggest that the artist builds his brand around his face. This is Flux Pavilions star image which is his hair which is what audiences recognise him for. His blondes combed hairstyle is part of his star image, so is the effect of an explosion taking place as was seen in the magazine advert example. I would like to draw on something different when I do my album cover and not use font such as the one displayed. House colours are used, both throughout  the magazine advert as well as the album cover. Such as the bright colours of red, blue and pink. I will make sure to use strobe lighting of the same or similar colours in my music video to help relate back to the album cover of my song. The typeface in the magazine advert is bold and clear to attract an audience and display clearly who the artist is. However on the album cover it is messy and designed in a build in with the explosion appearing from the artist head.

 

Skrillex

 

Here is a magazine advert of Skrillex displayed. His face is displayed very clearly since his star image is so unique which is his shaved left side of his hair. This is what makes a big part of Skrillexs brand. His hairstyle has created a whole load of parodies.

 

Skrillexs has a range of promotional products that all link to his other aspects of his brand such as the 3 red lines representing the letter "L" is to symbolise a claw scratch. As Skrillexs wants to be seen as a monster. This fits in with his "emo-subculture". Skrillexs typreface is sharp and in capitals. This is to represent the difference in the quick changes in both the beat and the pace of skrillexs music as well as his funky style.

 

 

Here is a picture of Skrillexs album. Notice the 3 scratches that are to represent the "L"s in his name are also present in his merchandise such as his t-shirts. This helps establish and cement his brand through icons such as the 3 stripes. Additionally Skrillex uses the same typeface throught his merchandise this alsso helps cements his style and brand to audiances. For me when I am making my album I will try and play on effects on creating words as well as trying to use the same typeface throught my Digipak design. As well as using logos such as a STOP sign that will link to the lyrics of my song "I can't stop".